Category Archives: Trademark Law

2023 IP Resolutions Start with a Review of IP Assets



The start of a new year is a good opportunity for companies to review and take stock of their intellectual property assets. Scott Hervey and Josh Escovedo talk about the importance of this review on this episode of The Briefing by the IP Law Blog.

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The Strength of a Trademark



Trademarks perform a number of important functions. Scott Hervey and Josh Escovedo discuss the spectrum of trademark strength in this episode of The Briefing by the IP Law Blog.

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Viacom Wins Trademark Dispute Over MTV’s ‘Floribama Shore’



An 11th Circuit Opinion in the ‘Floribama Shore’ trademark case provides guidance on establishing artistic relevance under the Rogers Test. Scott Hervey and Josh Escovedo talk about this case in this episode of The Briefing by the IP Law Blog.

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Supreme Court Takes Up Jack Daniel’s-Bad Spaniels Trademark Dispute



The Supreme Court granted Jack Daniel’s petition for certiorari and will hear the trademark infringement case involving a parody dog chew toy that resembles the Jack Daniel’s Whiskey Bottle. Scott Hervey and Josh Escovedo discuss this latest development in this episode of The Briefing by the IP Law Blog.

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After 70 Years, Supreme Court Will Once Again Weigh in on The Exterritorial Reach of Lanham Act



Graphic of the Briefing by the IP Law BlogThe U.S. Supreme Court will weigh in on the reach of the Lanham Act and whether it can protect against the infringement of a U.S. trademark in a foreign territory. Scott Hervey and Josh Escovedo discuss this case in this episode of The Briefing by the IP Law Blog.

Watch this episode here.

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The Sneakerhead Breakup of the Century – Yeezy and Adidas



Graphic of the Briefing by the IP Law BlogAdidas, which manufactures and sells the wildly popular “Yeezy” line of shoes in partnership with rapper Kanye West, recently terminated the relationship after anti-Semitic statements by the star. In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the trademark and contract issues that Adidas is navigating with shoe designs and future related designs.

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Vogue Sues 21 Savage and Drake Over Imitation Vogue Cover Marketing Campaign



Graphic of the Briefing by the IP Law BlogVogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog.

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Law Firm’s Suit Against Namesake Provides Two Important Trademark Lessons



Graphic of the Briefing by the IP Law BlogA law firm has filed a trademark infringement lawsuit against its namesake. Scott Hervey and Josh Escovedo discuss this case in this installment of The Briefing by the IP Law Blog.

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Hermès Tries to Bag Digital Designer Selling MetaBirkin NFTs



Graphic of the Briefing by the IP Law BlogHermès is suing an artist for trademark infringement over his series of digital artworks called MetaBirkins. Scott Hervey and Josh Escovedo discuss the case on this episode of The Briefing by the IP Law Blog.

Watch this episode here.


NBA Star Luka Doncic Goes Hard in the Paint and Seeks to Cancel Mom’s Trademark (Part 2)



Graphic of the Briefing by the IP Law BlogIn this episode of The Briefing by the IP Law BlogScott Hervey and Josh Escovedo discuss developments in the trademark dispute between NBA star Luka Doncic and his mother.

Watch this episode here.