Podcast: Play in new window | Download
You came up with a clever brand name in a foreign language—great! But did you know it might be refused by the USPTO? In this episode of The Briefing, Scott Hervey and Richard Buckley break down what a doctrine is, how trademark examiners apply it, and other important considerations for choosing foreign-language marks.
Watch this episode on YouTube.
Continue reading The Doctrine of Foreign Equivalents: What It Means for Your Brand
Podcast: Play in new window | Download
Kim Kardashian faces a lawsuit from the Donald Judd Foundation for allegedly using and promoting knockoff furniture in her office tour video. While Kardashian’s counsel denies liability, the case underscores the importance of due diligence in endorsements. Scott Hervey and Jamie Lincenberg from Weintraub Tobin dissect the legal drama in this installment of “The Briefing.”
Get the full episode on the Weintraub YouTube channel here or listen to this podcast episode here.
Continue reading How “knockoff” Furniture Landed Kim Kardashian in an IP Lawsuit
Podcast: Play in new window | Download
Safeguard your brand in the world of social media marketing, from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin continue the discussion on legal risks brands face in part 2 of our social media marketing series on “The Briefing.”
Make sure to catch Navigating the Legal Risks for Brands in Social Media Marketing – Part 1.
Watch this episode on the YouTube channel here Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 2
Safeguard your brand in the world of social media marketing, from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin continue the discussion on legal risks brands face in part 2 of our social media marketing series on “The Briefing.”
Make sure to catch Navigating the Legal Risks for Brands in Social Media Marketing – Part 1.
Watch this episode on the YouTube channel here Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 2
Podcast: Play in new window | Download
Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin navigate the complexities of brand deals with expert insights on safeguarding your brand partnerships on this episode of “The Briefing.”
Watch this episode on the Weintraub YouTube channel here.
Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 1