Tag Archives: Influencer Marketing

Creator Contract Liability When Your Platform Disappears: The TikTok Ban

January 31, 2025Entertainment IPEntertainment law, Influencer Marketing, Intellectual Property, IP Law, Law Podcastthebriefing

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As TikTok’s future in the US hangs in the balance, influencers and brands are left wondering how a potential ban could impact their posting contracts. In this episode of The Briefing, Scott Hervey and Jamie Lincenberg dive into the potential legal challenges and share insights on how brands can stay ahead of the curve in this ever-changing landscape.

Watch this episode on the Weintraub YouTube channel.

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Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)

January 3, 2025Copyright Law, Entertainment IPbrand deals, Influencer, Influencer Marketing, Intellectual Property, IP Law, marketing law, social media, social media marketingthebriefing

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In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing. Find part one here.

Watch this episode on the Weintraub YouTube channel.

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Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)

December 27, 2024Copyright Law, Entertainment IP, IP Litigationcontent creator, Influencer, Influencer Marketing, Intellectual Property, IP Law, ip lawyer, Law Podcast, marketing, marketing lawthebriefing

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While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

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Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts

September 27, 2024Entertainment IPFTC, Influencer Marketing, Intellectual Property, IP Lawthebriefing

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The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

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