Tag Archives: Influencer Marketing

Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts (Featured)



If your company relies on online reviews, influencer partnerships, or digital marketing strategies, it’s important to be aware of FTC Rules and the distinctions between real reviews and paid ads. Scott Hervey and Jessica Marlow discuss the dos and don’ts of consumer reviews on this featured episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

 

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When a TikTok Costs You $150,000 – Copyright Pitfalls in Influencer Marketing



Warner Music Group just sued DSW for using 200+ hit songs in social media ads—without permission. Those TikToks could now cost $30M. On this episode of The Briefing, entertainment and IP attorneys Scott Hervey and Tara Sattler break down the legal firestorm and what every brand needs to know before hitting “post.”

Watch this episode on the Weintraub YouTube channel.

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Creator Contract Liability When Your Platform Disappears: The TikTok Ban



As TikTok’s future in the US hangs in the balance, influencers and brands are left wondering how a potential ban could impact their posting contracts. In this episode of The Briefing, Scott Hervey and Jamie Lincenberg dive into the potential legal challenges and share insights on how brands can stay ahead of the curve in this ever-changing landscape.

Watch this episode on the Weintraub YouTube channel.

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Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)



In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing. Find part one here.

Watch this episode on the Weintraub YouTube channel.

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Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)



While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)


Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts



The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

Continue reading Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts