Tag Archives: Influencer Marketing

Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)

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In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing. Find part one here.

Watch this episode on the Weintraub YouTube channel.

Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive) →

Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)

Copyright Law, Entertainment IP, IP Litigation, , , , , , , ,

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While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive) →

Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts

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The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

Continue reading Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts →