The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel.
Continue reading Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts
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The FTC recently made changes to its guide concerning the use of endorsements and testimonials in advertising. Scott Hervey and Jessica Marlow discuss these changes and their expected impact on the influencer marketing industry in this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel here.
Continue reading Beyond the Hashtag: FTC Revises Guidelines for Endorsement Use in Advertising
Podcast: Play in new window | Download