Tag Archives: FTC

Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations



A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads. Weintraub attorneys Scott Hervey and Tara Sattler break down this lawsuit and what brands should do to avoid costly FTC violations like this in the future.

Watch this episode on the Weintraub YouTube channel.

Scott previously discussed the risks of social media marketing and FTC compliance in a two-part series with IP attorney Jessica Marlow. Tune in to episode one and episode two now.


Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts



The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

Continue reading Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts


Beyond the Hashtag: FTC Revises Guidelines for Endorsement Use in Advertising



The FTC recently made changes to its guide concerning the use of endorsements and testimonials in advertising. Scott Hervey and Jessica Marlow discuss these changes and their expected impact on the influencer marketing industry in this episode of The Briefing. 

Watch this episode on the Weintraub YouTube channel here.

 

Continue reading Beyond the Hashtag: FTC Revises Guidelines for Endorsement Use in Advertising