Tag Archives: content creator

Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)

December 27, 2024Copyright Law, Entertainment IP, IP Litigationcontent creator, Influencer, Influencer Marketing, Intellectual Property, IP Law, ip lawyer, Law Podcast, marketing, marketing lawthebriefing

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While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

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Is This Just A Copycat Influencer Case or Something More Problematic?

December 13, 2024Uncategorized#influencermarketing, content creator, Copyright, Copyright Law, creator economy, InfluencerLitigation, Intellectual Property, IP Law, marketing law, Trademark, trademark lawthebriefing

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Can an influencer sue another for having a similar aesthetic? Scott Hervey and Jessica Marlow dive into a Texas case that could reshape creator marketing on this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel.

Continue reading Is This Just A Copycat Influencer Case or Something More Problematic? →