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While influencer marketing has become popular in the creator space, it doesn’t come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing.
Watch this episode on the Weintraub YouTube channel.
Continue reading Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)
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Get into the holiday spirit with a look at some of the most unique Christmas patents ever filed. From Santa detectors to upside-down Christmas trees, Scott Hervey and Jamie Lincenberg explore festive inventions that add a little extra cheer to the season on this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel.
Continue reading A Very Patented Christmas: The Quirkiest Inventions for the Holiday Season
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Can an influencer sue another for having a similar aesthetic? Scott Hervey and Jessica Marlow dive into a Texas case that could reshape creator marketing on this episode of The Briefing.
Watch this episode on the Weintraub YouTube channel.
Continue reading Is This Just A Copycat Influencer Case or Something More Problematic?
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Oakland’s attempt to rename its airport didn’t take off. On this episode of The Briefing, Scott Hervey and Jamie Lincenberg discuss the trademark dispute between San Francisco and Oakland over airport naming rights.
Watch this episode on the Weintraub YouTube channel.
Continue reading Trademark Turbulence – Oakland vs SFO in Trademark Showdown